Direct Mail/Adverstising

Project: New Wine Release Direct Mail Client: Shafer Vineyards

Shafer makes ultra-premium Napa Valley wines ($50-$235 per bottle) and these new wine release direct mail brochures had to match the elevated nature of the brand as well as the sophisticated high-end wine consumer. We took a mini-magazine approach with articles on wine-related topics and items of interest in addition to the new release info. We have been told by the client that some consumers actually collect the mailers — can't bring themselves to throw them away.

K+K Involvement: Brand consulting, concept, design, illustration, art direction, production and print supervision, Copywriter: Andy Demsky, Photographer: Russ Widstrand

Project: Direct Mail Client: Extricity Software

Extricity made enterprise-level B2B supply chain software. Extricity’s solutions were a marketing challenge because they were complex and expensive.Through light-hearted illustration we simplified and clarified the key segments of the supply chain, and through the second reveal, showed how their systems streamline the process.

K+K Involvement: Concept, design, art direction, photo illustration, production and print supervision. Copywriter: David Perlstein

Project: Event Direct Mail Invitation ​Client: Extricity Software

Extricity made enterprise-level B2B supply chain software. In this second piece we focused on ROI as a key benefit. This was also a invitation to a special event where a laptop was going to be given away. The piece was the exact size of the laptop. The event sold out in a week.

K+K Involvement: Concept, design, art direction, photo illustration, production and print supervision. Copywriter: David Perlstein

Project: Magazine Advertising ​​Client: TetraLabs

TetraLabs makes pharmaceutical-grade medical cannabis products. What makes their products unique is the manufacturing process they use that yields and ultra-pure final product. These ads played off that key differentiator. 

K+K Involvement: Concept, design, illustration, and production. Copywriter: David Perlstein, Photographer: Russ Widstrand

Project: Wine Related Advertising ​Clients: Diablo Valley Packaging, Shafer Vineyards

Diablo Valley Packaging: Diablo Glass was launching a new line of wine bottles and needed an aggressive sales strategy. We developed a special glass sample to showcase their print and etching capabilities and a print campaign leaning heavily on trust building and great service.

Shafer Vineyards​: All of Shafer's advertising efforts are focused on brand building. The center ad announced new releases, the other gives tribute to the many tireless migrant workers who's efforts make their wines possible.

K+K Involvement: Concept, design, copywriting (Diablo Valley), illustration, and production. 

Project: Magazine Advertising ​Client: SocialNet

SocialNet was an online dating service and had a trio of areas for people to participate — activities, business networking, and romance. These national ads used interesting juxtapositions of photos and headlines to engage the reader.

K+K Involvement: Concept, design, photo illustration, production & print supervision. Copywriter: Ted Cooper