
Collateral Design

Project: Capabilities Brochure Client: Russ Widstrand Photography
We developed a case study approach for this piece as a way to promote Russ’s wide range of problem-solving skills and showcase the depth of industries he has served.
K+K Involvement: Concept, design, production and print supervision.

Project: Collateral and Event Materials Client: International Private Capital Summit
We developed the marketing strategy, identity and design for IPCS who held a series of exclusive events specifically for the venture capital community.
K+K Involvement: Brand consulting, concept, design, logo design, art direction, production and print supervision.

Project: Tasting Visit Brochure Client: Shafer Vineyards
Rather than a traditional capability brochure we developed this “Owner’s Manual” which is presented at all tasting visits. It includes the history of the winery, details on all wines plus tasting notes, vineyard info, and food/wine pairing. They are very popular and are rarely left behind after the visit.
K+K Involvement: Concept, design, art direction, production and print supervision. Photographer: Russ Widstrand

Project: PR Media Kit Client: Shafer Vineyards
As part of the overall corporate identity for Shafer we developed this presentation folder and various inserts for PR and trade use.
K+K Involvement: Brand consulting, concept, logo design, design, art direction, production and print supervision.

Project: Data Sheets Client: MedSeek
In addition to developing MedSeek’s corporate identity we created data sheets and a series of ads that were used at trade shows. We also handled all the event signage.
K+K Involvement: Brand consulting, design, art direction, production & print supervision.

Project: Promotional Brochure Client: Melis Cellars
We developed this promotional brochure for Melis Cellars in the Priorat Appellation of Catalonia, Spain.
K+K Involvement: Concept, design, product photography, production and print supervision.

Project: Annual Report Client: Foundation for the American Academy of Ophthalmology
The Foundation is the trade organization behind the American Academy of Ophthalmology. We were asked to design an annual report to outline the accomplishments of the organization for the previous year in a clean, but impactful format.
K+K involvement: Concept, design, illustration, production and print supervision.

Projects: Product Catalogs & Brochures Client: Plantronics
We produced a number of product line catalogs designed specifically for the Plantronics distribution channel. Using variable data they were customized for the unique needs of each distributor.
K+K Involvement: Concept, design, photo illustration, production and print supervision.

Project: Capabilities Brochure Client: Relationships.com
We received a panic call from the client: "We need a capability brochure for a trade show we are going to in a week". We delivered with a day to spare.
K+K Involvement: Concept, copywriting, design, illustration, production and print supervision.

Projects: Wine Sales Support Materials Clients: Shafer Vineyards, Sea Smoke Cellars, Scotto Cellars
We have developed a wine range of sales support materials for the wine industry — varietal sheets, current release sheets, product brochures, shelf talkers and point-of-purchase displays.
K+K Involvement: Concept, design illustration, production and print supervision.

Project: Promotional Brochures Client: Segale Bros. Woodworking
We designed a series of capability brochures to promote the various profit centers of this custom cabinetmaker — custom, semi-custom and custom closet systems.
K+K Involvement: Concept, design, production and print supervision.

Project: Visitor's Destination Guide Client: Custom Media Group
Our publishing expertise allowed us to seamlessly integrate into CMG’s team providing editorial design and art direction for this annual visitor's destination guide for San Luis Obispo County Visitors & Conference Bureau.
K+K Involvement: Concept, design, art direction, and production.

Project: Product Brochure Client: Symmetry International
Rather than a copy heavy approach we designed this product launch brochure as a quick read highlighting key benefits spread by spread. In this way the sales team could use it as a hands on sales aid when giving presentations to distributors and consumers.
K+K Involvement: Concept, design, art direction, illustration, production and print supervision. Copywriter: David Perlstein, Product Photographer: Russ Widstrand












