KAVISH + KAVISH
......................................................................................................................................................................................................................
  Project: Direct Mail ​Client: Extricity Software   Extricity made enterprise-level B2B supply chain software. Extricity’s solutions were a marketing challenge
because they were complex and expensive.Through light-hearted illustration we simplified and
clarified the key segments of the supply chain, and through the second reveal,
showed how their systems streamline the process. 






  
  
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  K+K Involvement: Concept, design, art direction, photo illustration,
production and print supervision  

   Copywriter:   David Perlstein

Project: Direct Mail
​Client: Extricity Software

Extricity made enterprise-level B2B supply chain software. Extricity’s solutions were a marketing challenge because they were complex and expensive.Through light-hearted illustration we simplified and clarified the key segments of the supply chain, and through the second reveal, showed how their systems streamline the process.

K+K Involvement: Concept, design, art direction, photo illustration, production and print supervision

Copywriter: David Perlstein

  Project: Event Direct Mail Invitation ​Client: Extricity Software  






  
  
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 Extricity made enterprise-level B2B supply chain software. In this second piece we focused on ROI as a key
benefit. This was also a invitation to a special event where a laptop was going
to be given away. The piece was the exact size of the laptop. The event sold
out in a week. 



  K+K Involvement: Concept, design, art direction, photo illustration,
production and print supervision  

  ​ Copywriter:   David Perlstein

Project: Event Direct Mail Invitation
​Client: Extricity Software

Extricity made enterprise-level B2B supply chain software. In this second piece we focused on ROI as a key benefit. This was also a invitation to a special event where a laptop was going to be given away. The piece was the exact size of the laptop. The event sold out in a week.

K+K Involvement: Concept, design, art direction, photo illustration, production and print supervision

Copywriter: David Perlstein

  Project: New Wine Release Direct Mail ​Client: Shafer Vineyards   Shafer makes ultra-premium Napa Valley wines ($50-$235 per bottle) and these new wine release direct mail brochures had to match the elevated nature of the brand as well as the sophisticated high-end wine consumer. We took a mini-magazine approach with articles on wine-related topics and items of interest in addition to the new release info. We have been told by the client that some consumers actually collect the mailers — can't bring themselves to throw them away.   K+K Involvement: Brand consulting, concept, design, illustration, art direction, production and print supervision    Copywriter:  Andy Demsky ​Photographer:  Russ Widstrand

Project: New Wine Release Direct Mail
​Client: Shafer Vineyards

Shafer makes ultra-premium Napa Valley wines ($50-$235 per bottle) and these new wine release direct mail brochures had to match the elevated nature of the brand as well as the sophisticated high-end wine consumer. We took a mini-magazine approach with articles on wine-related topics and items of interest in addition to the new release info. We have been told by the client that some consumers actually collect the mailers — can't bring themselves to throw them away.

K+K Involvement: Brand consulting, concept, design, illustration, art direction, production and print supervision

Copywriter: Andy Demsky
​Photographer: Russ Widstrand


Project: Direct Mail
​Client: Extricity Software

Extricity made enterprise-level B2B supply chain software. Extricity’s solutions were a marketing challenge because they were complex and expensive.Through light-hearted illustration we simplified and clarified the key segments of the supply chain, and through the second reveal, showed how their systems streamline the process.

K+K Involvement: Concept, design, art direction, photo illustration, production and print supervision

Copywriter: David Perlstein

Project: Event Direct Mail Invitation
​Client: Extricity Software

Extricity made enterprise-level B2B supply chain software. In this second piece we focused on ROI as a key benefit. This was also a invitation to a special event where a laptop was going to be given away. The piece was the exact size of the laptop. The event sold out in a week.

K+K Involvement: Concept, design, art direction, photo illustration, production and print supervision

Copywriter: David Perlstein

Project: New Wine Release Direct Mail
​Client: Shafer Vineyards

Shafer makes ultra-premium Napa Valley wines ($50-$235 per bottle) and these new wine release direct mail brochures had to match the elevated nature of the brand as well as the sophisticated high-end wine consumer. We took a mini-magazine approach with articles on wine-related topics and items of interest in addition to the new release info. We have been told by the client that some consumers actually collect the mailers — can't bring themselves to throw them away.

K+K Involvement: Brand consulting, concept, design, illustration, art direction, production and print supervision

Copywriter: Andy Demsky
​Photographer: Russ Widstrand


  Project: Direct Mail ​Client: Extricity Software   Extricity made enterprise-level B2B supply chain software. Extricity’s solutions were a marketing challenge
because they were complex and expensive.Through light-hearted illustration we simplified and
clarified the key segments of the supply chain, and through the second reveal,
showed how their systems streamline the process. 






  
  
   0 
   0 
   1 
   53 
   308 
   Kavish + Kavish 
   2 
   1 
   360 
   14.0 
  
  
   
  
  

  
  
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   JA 
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	font-size:10.0pt;
	font-family:Times;}
 
 



 





  K+K Involvement: Concept, design, art direction, photo illustration,
production and print supervision  

   Copywriter:   David Perlstein
  Project: Event Direct Mail Invitation ​Client: Extricity Software  






  
  
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   0 
   1 
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   Kavish + Kavish 
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   323 
   14.0 
  
  
   
  
  

  
  
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	mso-style-noshow:yes;
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	font-family:Times;}
 
 



 

 Extricity made enterprise-level B2B supply chain software. In this second piece we focused on ROI as a key
benefit. This was also a invitation to a special event where a laptop was going
to be given away. The piece was the exact size of the laptop. The event sold
out in a week. 



  K+K Involvement: Concept, design, art direction, photo illustration,
production and print supervision  

  ​ Copywriter:   David Perlstein
  Project: New Wine Release Direct Mail ​Client: Shafer Vineyards   Shafer makes ultra-premium Napa Valley wines ($50-$235 per bottle) and these new wine release direct mail brochures had to match the elevated nature of the brand as well as the sophisticated high-end wine consumer. We took a mini-magazine approach with articles on wine-related topics and items of interest in addition to the new release info. We have been told by the client that some consumers actually collect the mailers — can't bring themselves to throw them away.   K+K Involvement: Brand consulting, concept, design, illustration, art direction, production and print supervision    Copywriter:  Andy Demsky ​Photographer:  Russ Widstrand