Project: Direct Mail
​Client: Extricity Software

Extricity made enterprise-level B2B supply chain software. Extricity’s solutions were a marketing challenge because they were complex and expensive.Through light-hearted illustration we simplified and clarified the key segments of the supply chain, and through the second reveal, showed how their systems streamline the process.

K+K Involvement: Concept, design, art direction, photo illustration, production and print supervision

Copywriter: David Perlstein

Project: Event Direct Mail Invitation
​Client: Extricity Software

Extricity made enterprise-level B2B supply chain software. In this second piece we focused on ROI as a key benefit. This was also a invitation to a special event where a laptop was going to be given away. The piece was the exact size of the laptop. The event sold out in a week.

K+K Involvement: Concept, design, art direction, photo illustration, production and print supervision

​Copywriter: David Perlstein

Project: New Wine Release Direct Mail
​Client: Shafer Vineyards

Shafer makes ultra-premium Napa Valley wines ($50-$235 per bottle) and these new wine release direct mail brochures had to match the elevated nature of the brand as well as the sophisticated high-end wine consumer. We took a mini-magazine approach with articles on wine-related topics and items of interest in addition to the new release info. We have been told by the client that some consumers actually collect the mailers — can't bring themselves to throw them away.

K+K Involvement: Brand consulting, concept, design, illustration, art direction, production and print supervision

Copywriter: Andy Demsky
​Photographer: Russ Widstrand